Five focused modules. Hands-on practice. A completion certificate. No prior AI experience required.
Understand what an agent actually is, how it differs from a regular Claude conversation, and why it matters for your work.
A Claude agent is a specialized version of Claude that has a defined role, a voice, rules it follows, and specific tasks it performs. Think of it as hiring a focused specialist instead of asking a generalist the same question every day.
Without an agent: you explain your brand, your tone, your audience, your rules — every single time you open a chat. With an agent: Claude already knows all of that. You just pick a task and generate.
You re-explain your context every session. Claude has no memory of your voice, brand, or rules. Results vary widely.
Your rules, voice, and tasks are locked in once. Every generation follows the same logic. Results are consistent and on-brand.
An agent is not magic. It performs exactly as well as the instructions you give it. The better your input, the more useful the agent.
Two quick questions to confirm you have the core idea.
Every effective Claude agent is built from the same five inputs. Understand what each one does — and what happens when you skip one.
The purpose is the agent's one job. It defines what the agent focuses on and — just as importantly — what it does not do. A focused agent outperforms a general-purpose one every time.
"Help me with marketing."
"Write LinkedIn posts, Gumroad sales copy, and outreach emails in my brand voice for E-Choice Solutions."
This is where most people underinvest — and where consistency is won or lost. Your voice includes your tone, your personality, and the words you always use or never use.
The same content written for a Fortune 500 procurement team reads completely differently from content written for a solopreneur just starting out. Define your audience precisely so the agent calibrates its language, depth, and tone automatically.
"Business professionals."
"Federal agency contracting officers evaluating AI governance vendors."
List every content type or format the agent needs to handle. Each task becomes a selectable option in the agent interface Claude builds for you.
Rules prevent the agent from drifting. Without explicit rules, Claude defaults to generic behavior. With rules, the agent behaves consistently on every use.
Use active voice. End every post with a direct call to action. Keep LinkedIn posts under 250 words.
Never use the words "leverage," "elevate," or "game-changer." Never write in passive voice. Never open with "I."
Test the building blocks before moving on.
How to take your five building blocks and turn them into a prompt that Claude uses to build your agent — including how to refine it after the first build.
Open Claude at claude.ai and send a message in this structure. The more detail you include from your five building blocks, the stronger the agent Claude builds.
If you are not ready to fill in every section, try this instead. Let Claude ask the questions — then answer them one by one.
Claude will ask about your business, voice, audience, banned words, and content types. Answer each question in your own words. Once Claude has everything, it will build the agent.
Your first agent build is a starting point — not a final product. Test it immediately by generating a sample. Then use plain-language corrections in the same chat.
Once your agent performs exactly as you want, you can install it as a Custom Skill — making it available in every Claude conversation automatically, not just the one where it was built.
Three questions on the prompting process.
Apply the five building blocks to your own situation. Fill in each section below — your completed agent prompt will generate automatically.
You now know how to build a Claude agent — from concept to a working prompt. Here is your completion certificate.
Type your name above — it updates on the certificate instantly.
Opens your browser's print dialog — select "Save as PDF." Make sure Landscape orientation is selected.